207 methods to jot down higher fundraising [BOOK REVIEW]

Very Good Copy: 207 Micro-Classes on Pondering and Writing Like a Copywriter by Eddie Shleyner

It has 207 chapters, all of them quick. The longer ones are 4-6 pages. Most are shorter. Some a lot shorter, like “Size,” right here in full: “In case your copy is fascinating, the size is irrelevant.”

If you wish to write higher fundraising, which I do know you do, this guide is a good begin. Or center. And even late-career increase.

The cool factor about this guide is you’ll be able to learn it any means you want: Begin at first and skim via to the top. Or open it at random and skim a chapter or two. Both means, you’ll be taught a ton of helpful issues about writing.

Right here’s only a pattern from the guide:

• Making The Reader really feel one thing is central to good copywriting, which is why it helps to be sentimental as a author, delicate to life’s nuances, moved by tenderness and unhappiness and nostalgia…. For those who zoom in shut sufficient, these moments change into tales we are able to all perceive and, sure, really feel.
• …when doable, write three bullets, or three advantages, or three steps. Three is the magic quantity. For those who can, keep away from presenting info in twos or fours. It’s more durable for The Reader to recollect.
• The cross-out take a look at: 1) Write your copy. 2) Cross out any references to your [organization] and its [mission]. 3) Write within the title of [a similar organization and their mission]. If the copy nonetheless matches, you have got an issue — and a few enhancing to do.
• Picture captions are the second-most learn copy after headlines….everytime you fail to caption a picture …. You’re losing beneficial actual property

And right here’s one which’s under no circumstances about fundraising, but it surely’s fantastic:

• Wish to change somebody’s life? Prop them up earlier than they’re nice, earlier than they’ve something besides potential. Prop them up for the humanity of it — they usually’ll keep in mind you, possibly endlessly.

For those who don’t subscribe to the Very Good Copy publication, you need to. It’s the most effective on the market.