Creating an efficient matching present net web page is likely one of the easiest but most impactful methods for nonprofits and different teams to spice up their fundraising efforts. By educating donors about company matching present packages and offering quick access to essential instruments, your group can unlock untapped income and double—and even triple—contributions. However what makes these matching present net pages really profitable?
On this submit, we’ve compiled the highest 8 examples of matching present net pages from main nonprofits to encourage your individual design. These embody:
- Lehigh College
- College of Georgia
- Purple Cross
- Save the Kids
- Susan G. Komen
- Feeding America
- Shriners Hospitals for Kids
- Humane Society of the USA
From user-friendly layouts to forcing calls to motion, these examples showcase how organizations can interact their audiences, streamline the gift-matching course of, and drive spectacular outcomes. However earlier than we dive in, we need to assessment the fundamentals.
What are Matching Reward Internet Pages?
Matching present net pages are devoted sections on a nonprofit’s web site designed to coach donors about company matching present packages and encourage them to reap the benefits of the alternatives. These pages function a centralized useful resource to tell supporters that their donations may very well be doubled by way of their employers’ philanthropic initiatives, considerably amplifying the impression of their contributions.
Matching present net pages are important for nonprofits to boost consciousness and seize further income that may in any other case be ignored. By simplifying the method and making sources readily accessible, these pages assist donors perceive the worth of matching items—and finally take motion.
Whether or not you’re constructing a brand new web page from scratch or just optimizing an current one, these concepts will enable you to construct an identical present web page that resonates along with your donors to drive motion.
Let’s start with the primary instance!
Matching Reward Internet Web page #1: Lehigh College
View the matching items web page right here: https://alumni.lehigh.edu/matching-gift
Based in 1865, Lehigh College is a personal analysis establishment in Bethlehem, Pennsylvania, identified for its robust engineering, enterprise, and humanities packages. Its mission is to advance studying, promote analysis, and serve society.
Lehigh actively promotes matching items by educating alumni, dad and mom, and donors about company matching alternatives. The college’s giving portal incorporates a searchable matching present database, making it simple for donors to determine whether or not their employers take part in such packages and maximize their assist for Lehigh’s tutorial initiatives and campus initiatives.
Standout function: Matching present search software, supplying company-specific program insights and varieties for 1000’s of matching present suppliers
Matching Reward Internet Web page #2: College of Georgia
View the matching items web page right here: https://giving.uga.edu/matching-gifts/
The College of Georgia (or UGA), based in 1785, is a public analysis college in Athens, Georgia. As one of many oldest public establishments in the USA, UGA’s mission focuses on fostering excellence in training, analysis, and public service to positively impression its college students and communities.
To assist its sturdy tutorial and extracurricular packages, UGA leverages company matching present packages. The college encourages donors to double their contributions by offering an accessible matching present software on its giving pages and highlighting firms that take part in such packages to extend donor engagement.
Standout function: Highlighting prime employers that match worker donations to the college, together with collapsible program pointers for straightforward entry
Matching Reward Internet Web page #3: Purple Cross
View the matching items web page right here: https://www.redcross.org/donations/ways-to-donate/workplace-giving-matching-gift.html
The American Purple Cross, based in 1881, offers emergency help, catastrophe reduction, and training throughout the globe. Its mission facilities on assuaging human struggling throughout occasions of disaster by way of volunteerism and donor assist.
The Purple Cross strategically integrates matching present alternatives into its fundraising efforts by sustaining a devoted matching present net web page and selling company philanthropy throughout main campaigns. This ensures donors can maximize their impression when supporting catastrophe response and preparedness packages.
Standout function: Embedded donation type throughout the matching present web page, making it simple for donors to take the subsequent steps and make their preliminary donations (in the event that they haven’t already!) earlier than requesting a match
Matching Reward Internet Web page #4: Save the Kids
View the matching items web page right here: https://www.savethechildren.org/us/about-us/become-a-partner/workplace-giving-matching-gifts
Save the Kids is a worldwide nonprofit based in 1919 that goals to enhance the lives of kids by way of training, well being care, and safety throughout crises. Working in over 100 nations, the group is dedicated to making sure each baby has the possibility to thrive.
Save the Kids emphasizes matching items by actively educating donors about company matching alternatives. Their fundraising campaigns typically spotlight matching present choices, making it simple for supporters to seek for their employers and multiply their contributions to the trigger.
Standout function: Full visualization of the matching expertise utilizing instructional graphics, strolling by way of the method step-by-step
Matching Reward Internet Web page #5: Susan G. Komen
View the matching items web page right here: https://www.komen.org/how-to-help/donate/matching-gifts/
Susan G. Komen, established in 1982, is a number one group devoted to ending breast most cancers by way of analysis, advocacy, and neighborhood assist. Recognized for its iconic Race for the Treatment occasions, the nonprofit focuses on elevating consciousness and funding for breast most cancers packages.
Susan G. Komen additionally encourages donors to discover matching present choices by way of devoted net instruments and donor communications. Its emphasis on company matching helps safe further funding for analysis and assist companies, amplifying the impression of particular person donations.
Standout function: Matching present Q&A piece, masking all of the fundamentals of company matching items that donors might have to know to take part within the packages
Matching Reward Internet Web page #6: Feeding America
View the matching items web page right here: https://www.feedingamerica.org/ways-to-give/matching-gifts
Feeding America is the nation’s largest home hunger-relief group, working with meals banks, pantries, and meal packages to handle meals insecurity. Based in 1979, the group’s mission is to make sure nobody in the USA goes hungry.
So as to take action, Feeding America actively incorporates matching items into its fundraising technique by partnering with firms and their staff to double donor contributions. Their web site incorporates a matching present web page and instruments to make it simple for supporters to multiply their impression and assist feed extra folks in want.
Standout function: Easy step-by-step breakdown of the matching present course of, making it simple for donors to test their eligibility, submit a request, and multiply their impression
Matching Reward Internet Web page #7: Shriners Hospitals for Kids
View the matching items web page right here: https://lovetotherescue.org/how-you-can-help/ways-to-give/matching-gifts
Shriners Hospitals for Kids, established in 1922, offers specialised pediatric care, conducts progressive analysis, and provides instructional packages no matter a household’s potential to pay. Its mission is to enhance the well being and well-being of kids with orthopedic situations, burns, and different particular healthcare wants.
The group encourages matching items by way of its donation platform, serving to donors maximize their contributions to offer crucial care and develop the attain of its companies.
Standout function: Part overviewing the numerous and widespread advantages of matching items for the group, encouraging donors to get entangled
Matching Reward Internet Web page #8: Humane Society of the USA
View the matching items web page right here: https://www.humanesociety.org/sources/match-your-gift-double-your-impact
The Humane Society of the USA, established in 1954, works to advertise the humane therapy of animals by way of advocacy, training, and rescue efforts. Its mission contains addressing animal cruelty, advocating for stronger protections, and supporting shelter packages.
HSUS integrates matching present methods into its fundraising by selling employer-matching packages on its donation pages and in donor communications. By leveraging company philanthropy, the group maximizes funding to guard and save extra animals than in any other case potential.
Standout function: Mission-related imagery, leveraging pictures of animals in multiples to symbolize matching present alternatives
Wrapping Up & Further Sources
A well-designed matching present net web page is a strong software for elevating consciousness about company philanthropy and rising income in your nonprofit. By implementing finest practices and tailoring your matching present web page to your viewers’s wants, you may make it simpler for donors to navigate the method and in your group to seize each eligible match.
Bear in mind: the important thing to success is a seamless expertise that encourages donors to test their matching present eligibility and comply with by way of with their requests.
Take inspiration from these examples, and begin constructing an identical present net web page that maximizes your nonprofit’s potential to safe company matches and amplify its mission. Good luck!
For extra data on matching items and different company giving alternatives, we advocate testing these further sources:
