Improve your visibility; enhance your pipeline.
I’m a contract author and, at this level, about two years into freelancing full-time, most of my work is inbound by way of LinkedIn. It’s definitely not the one tactic for locating purchasers, however it works nicely for me as somebody who hates outbound pitches. Plus, I feel that folks’s inboxes and DMs are merely overflowing and it’s tougher than ever to face out.
If you pitch somebody and say, “Do you want XYZ service?” there’s probability that your timing is off. They could want you, however not at that second (after which it’s important to hope they bear in mind you later). As an alternative, I deal with making myself extremely seen on LinkedIn. If somebody occurs to wish the providers I supply, they could have seen me of their feed or discover me by way of a search. That will get them clicking over to my profile and taking a look at my portfolio.
It’s lots of work to take care of a web based presence, however you’re placing within the hours a method or one other. Both you’ll be able to spend time researching and pitching potential purchasers, personalizing every message so you’ve got an opportunity of standing out. Or you’ll be able to create content material for your self, content material that not solely attracts potential purchasers however that you need to use and re-use in numerous methods.