I discuss with numerous nonprofit leaders who get actually, actually nervous concerning the wording of their fundraising ask. Whereas I really like the intentionality they present in wanting the best phrases, their fretting jogs my memory of energy ties within the 80’s.
Do you keep in mind these?
Within the 1980’s there have been all types of books about find out how to costume. And for many people, we have been advised what sort of “energy tie” we have been imagined to put on. It’s as if if you happen to wore the incorrect tie your whole enterprise assembly would fail.
Fundraising isn’t like that.
You’re not going to “mess up” an ask if you happen to stumble over your phrases. Or if you happen to say the month-to-month quantity as a substitute of the annual quantity (or vice versa).
As a result of fundraising is a dialog with donors and folks you hope will think about being donors.
Immediately’s “ask” is barely part of a protracted, ongoing dialog with the opposite individual. Their response to right now’s ask – or their lack of response – permits you to curiously comply with up with them within the coming weeks. I discover with donors and with a lot of working with individuals, if you happen to don’t know what somebody is pondering it’s sensible to ask. You possibly can ask them in the event that they acquired your electronic mail. Or in the event that they have been postpone by the ask. Or you possibly can thank them for his or her reward.
The ask is necessary. However keep in mind the ask is a part of an extended dialog.
So get on the market and ask for presents. Even if you happen to stumble over your phrases slightly. It’ll make you extra human.
Bear in mind, your nonprofit’s fundraising is stronger than a 1980’s energy tie.