The Magic Bullet of fundraising [COMMANDMENT 10]

A ten-week sequence on issues it’s best to find out about fundraising.

The closest factor to a magic bullet is sticking to the fundamentals.

This can be essentially the most annoying and disappointing of the commandments.

As a result of there simply isn’t any method out of the exhausting and ongoing work of elevating funds.

There are useful new instruments, however they solely work if you apply them to the fundamentals.

Which embody…

• Keep in contact together with your donors.
• Make your messages readable (each with the writing and the design).
• Ask with emotion.
• Inform tales (keep away from statistics).
• Communicate to donors of their language and thru their data and expertise.
• Thank donors promptly and with excellence.
• Report again on the affect of their giving.
• Encourage donors to extend their giving by means of bigger quantities and/or month-to-month giving.
• Ensure you discover and domesticate these donors who will embody you of their wills.

Some superb new social media phenom could or will not be helpful in your fundraising, however it would solely work if you happen to apply the fundamentals to it.

AI is usually a useful software, however it doesn’t launch you from the fundamentals.

Follow the fundamentals, and also you’ll do nicely.

The remainder of the commandments.