Spotify introduced Thursday the launch of its new “Accomplice Program” that lets common podcast hosts monetize their video content material.
Spotify’s new program provides qualifying creators on its platform alternatives for additional revenue past simply promoting income, corresponding to video payouts. This system was initially introduced again in November and is formally accessible within the U.S., the U.Ok., Canada, and Australia beginning Thursday.
This system is anticipated to boost Spotify’s video podcast library, seemingly geared toward competing with YouTube, which at the moment dominates the general video house. In keeping with Spotify, over 65% of eligible podcast exhibits have already enrolled within the Accomplice Program for the reason that firm revealed it at its Now Enjoying occasion. This contains Good Cash Joyful Hour, The Paranormal Podcast, The Makeshift Podcast, Women Rewatch Podcast, and extra.
Spotify has additionally begun permitting Premium customers to look at video podcasts with out advertisements. It additionally launched a brand new device referred to as Podcast Clips, that are short-form movies uploaded by creators to advertise their exhibits and assist customers uncover them extra simply. Because the characteristic’s launch in choose markets in November, the corporate claims that clips are “33% simpler than previews at changing browsers into engaged listeners.”