Matching items empower donors to make a bigger affect on the causes they care about. Nonetheless, there’s a major information hole that always hinders organizations from reaching their fullest potential. In different phrases, donors don’t learn about their employers’ initiatives, so that they’re not requesting their matches. The answer? Advertising matching items within the donation course of so supporters can entry details about the packages instantly as they offer.
On this information, we’ll cowl 5 of essentially the most impactful ways in which nonprofits like yours are selecting to advertise gift-matching all through the donor expertise. This contains:
At most corporations, submitting an identical present takes only some minutes—and advertising matching items doesn’t should be tough, both.
Why Advertising Matching Presents within the Donation Course of Issues
Along with driving matching present income, advertising matching items may even encourage donors to provide extra. The truth is, Double the Donation analysis stories that 84% of donors usually tend to donate in the event that they know an identical present is being provided. Additional, 1 in 3 would give a bigger donation in the event that they knew it was being matched.
In terms of advertising matching items, it is smart to start with the purpose at which donors are most extremely engaged within the organizations they’re giving to. And since this usually happens whereas donors are actively making their donations, selling matching items instantly throughout the giving course of is without doubt one of the simplest methods you possibly can incorporate.
Let’s start!
Step #1: Advertising Matching Presents Inside Your Donation Web page
To find out matching present eligibility, you’ll have to know the place your donors work. Fortunately, one of the efficient methods to gather donor employment information is by together with an optionally available subject instantly inside a company’s donation web page.
Donors are already offering your staff with a whole lot of precious info—comparable to their identify, e-mail, telephone quantity, and maybe even mailing tackle. Many people will be predisposed to enter their employer’s identify when prompted, as properly. That is very true whenever you present a little bit of context as to why you’re looking for the knowledge within the first place—which is to determine matching present eligibility to get their donation doubled.
These are some greatest practices for advertising matching items inside your donation web page:
- Embed Double the Donation’s autocomplete search device instantly into the net giving types.
- Spotlight the advantages of collaborating in matching present packages, basically growing affect on the trigger.
By the point a person finally ends up in your donation web page, they’re doubtless able to assist your trigger. Highlighting matching items merely permits them to entry one other highly effective strategy to give—with out reaching again into their very own pockets to take action.
The truth is, selling matching items on the donation type is even identified to extend the general type conversion fee!
Instance Content material:
- “Please enter your using firm’s identify to find out your eligibility for a company matching present.”
- “Does your employer provide an identical present program? Enter your organization identify under—if your organization does match, you’ll obtain extra info through e-mail.”
Step #2: Advertising Matching Presents on Your Affirmation Display screen
Your donors are clearly enthusiastic about your group—they usually’re at a considerably excessive degree of engagement upon finishing a web based donation. Make sure you use the affirmation web page to spotlight simply how simple it may be for donors to double their donations by taking a single extra step past their preliminary items.
These are some greatest practices for advertising matching items inside your affirmation display screen:
- Make the most of related visuals to seize supporters’ consideration.
- Inform donors that almost all corporations’ matching present submission processes will be accomplished in lower than 5 minutes.
- Embed Double the Donation’s matching present plugin instantly in your donation affirmation display screen to offer donors with easy accessibility to firm pointers and types.
By that includes matching items instantly on the donation affirmation web page, you possibly can purpose to leverage donors’ giving momentum whereas your group and its trigger are nonetheless contemporary on their minds. It’s efficient and easy, and plenty of supporters shall be glad to take this subsequent step—maybe even instantly!
Instance Content material:
- “Thanks for giving to assist your native Cat Rescue Membership. Your donation of $200 was profitable. See in case your employer will double that quantity with an identical present!”
- “Donation full! Search our matching present database to seek out out in case your contribution is eligible for a company match.”
Step #3: Advertising Matching Presents With Acknowledgment Emails
When your nonprofit receives a present, you must all the time remember to thank the giver—which is commonly finished by means of donation follow-up (affirmation, acknowledgment, and so forth.) emails. This e-mail can also be an excellent alternative to advertise matching items to your donors. Their donations doubtless stay contemporary on donors’ minds, and a little bit nudge saying that they will double their donations—with out shelling out one other cent—can go a good distance.
These are some greatest practices for advertising matching items inside your acknowledgment emails:
- Incorporate hyperlinks to your devoted matching present fundraising web page the place donors can simply find extra info.
- Use graphics or textual content hyperlinks to catch your reader’s eye and shortly interact with them on the subject.
- Automate your follow-up emails to make sure each donor receives your message in a well timed method and with out worrying about any items slipping by means of the cracks.
- Present hyperlinks to recipients’ firm pointers and types, or encourage donors to conduct a fast search of your easy-to-use on-line firm search device.
A person who has already made a donation to your group has demonstrated that they’re clearly enthusiastic about your trigger. Be certain to spotlight matching items within the acknowledgment letters and emails that get despatched out, emphasizing the elevated affect that matching items can have in your mission.
Instance Content material:
- “Thanks on your beneficiant donation to Atlanta College. Please click on the button under to find out whether or not your present is eligible for a company match out of your employer!”
- “Do you know that many firms provide worker giving packages the place they match donations to the Cat Rescue Membership? The tax-deductible part of your membership is often eligible to be matched as properly!”
Step #4: Advertising Matching Presents With Observe-Up Emails
After sending your preliminary acknowledgment e-mail, contemplate following up with a devoted e-mail particularly targeted on matching items. This follow-up can stand out in a recipient’s inbox. Plus, it serves as a mild reminder and helps them take the subsequent step to maximise their affect.
Why is that this necessary? Many donors are excited about matching items however might not know the way to full the method on their very own. A well-crafted, stand-alone e-mail can present the readability and encouragement wanted to show curiosity into motion.
These are some greatest practices for advertising matching items with devoted follow-up emails:
- Focus the e-mail completely on matching items. Hold the message quick, clear, and to the purpose—centered on the chance to double and even triple their contribution.
- Use personalised content material when doable. Reference the donor’s current present and, if accessible, their employer’s matching present program to make sure the method is tailor-made and related.
- Present a step-by-step information or hyperlink to a device the place donors can seek for their employer’s program and full the request.
- Incorporate visible components. Use eye-catching buttons, graphics, or banners to attract consideration to key factors, comparable to “Submit Your Match” or “Double Your Impression.”
For the most effective outcomes, we suggest triggering your matching present follow-up emails throughout the first 24 hours of a donor making a present. This lets you seize their consideration whereas they’re nonetheless extremely engaged together with your trigger!
Instance Content material:
- “Do you know that your employer, the Residence Depot, gives a beneficiant matching present program? Click on right here to entry your match and make a bigger affect for our trigger! [link to match page]
- “Your donation of $100 doubtless qualifies for an identical present from the Walt Disney Firm. Submit an identical present request to your employer by finishing the next steps. Then, tell us whenever you’ve submitted your match by clicking the hyperlink under!”
Step #5: Advertising Matching Presents With Matching Reward Recognition
At this level within the course of, you’ve doubtless already thanked your donors for his or her preliminary contributions to your trigger. In all probability even throughout the first 24 hours or so! However on your matching present donors, the appreciation shouldn’t cease there.
Recognizing your matching present all-stars after you obtain their company match is a good way to proceed selling matching items to your supporters. On the identical time, you possibly can improve the chance that donors will take part within the matching present course of for the years and donations to come back.
These are some greatest practices for advertising matching items with matching present recognition:
- Thank your matching present donors privately to specific your gratitude on behalf of the group and its beneficiaries.
- Take into account recognizing accomplished matching items publicly as properly—comparable to inside a publication or social media publish. This may be a good way to thank donors and encourage others to take part.
- Acknowledge that matching present donors went above and past to request a company match on behalf of your nonprofit.
At this level, it’s additionally an excellent concept to reiterate the doubled affect made doable by company matching items.
Usually, your matching present recognition efforts would be the final touchpoint you may have with a supporter concerning a specific donation. You’ll wish to go away donors with a optimistic impression to make sure they’ll proceed the connection they’ve together with your trigger!
Instance Content material:
- “Thanks on your beneficiant assist of the Cat Rescue Membership. We’re glad to tell you that we simply obtained a company match because of your current donation, and we vastly admire the effort and time you took to request the match on behalf of our group.”
- “Do you know that hundreds of corporations match donations made by workers? Our donor, Jennifer, simply secured a 2:1 match on her most up-to-date present, enabling her beneficiant $500 contribution to deliver $1,500 price of affect on our mission. Discover out in case your present could also be eligible, too!”
Last Ideas & Further Matching Reward Advertising Assets
When marketed properly, requesting an identical present will be seen as the subsequent logical step {that a} donor takes upon submitting their preliminary present. While you incorporate matching present advertising efforts into your total donation course of, you possibly can assist information donors seamlessly from one activity to the opposite.
Start implementing the promotional methods outlined on this publish. Then, see the place it brings you by way of matching present success. You gained’t be sorry!
When you’re excited about studying extra about matching items, learn up on our different complete company fundraising guides:
- Company Matching Reward Packages: The Definitive Information for Rising Your Income. Hundreds of thousands of people work for corporations that match items, lots of that are doubtless your donors. Discover out extra about matching items and why the packages proceed to be underutilized. Plus, see what you are able to do to lift extra by means of the funding supply!
- Bettering the Donor Journey with Matching Presents. Advertising matching items in your donation course of isn’t the top of the journey on your donors. Nonetheless, it does present a further touchpoint for ongoing engagement. Be taught extra about bettering your donors’ journey together with your group on this information.
- The Final Information to Advertising Company Matching Presents. Uncover extra alternatives for advertising matching items to your viewers, together with on-line initiatives, offline efforts, and extra. Entry the free, downloadable information to be taught extra and get began refreshing your promotional technique.
