Nice North Run is called the world’s largest half marathon… and is an unimaginable fundraising alternative for charities like yours.
Over 10,000 Nice North Run runners selected to boost cash on JustGiving in 2024 – elevating an enormous £7+ million for charity!
However with an occasion this measurement, fundraising can appear daunting.
What if we’ve by no means raised cash in Nice North Run earlier than? How will we get individuals to boost cash for us within the occasion? If we do get fundraisers… what do we are saying to them?
As we speak, we’ll share the highlights from our current discuss with Lucie and Niamh from Alzheimer’s Society to point out you ways typically, the best ways might be the best. Learn on to find:
- The important thing technique they use to construct a dedicated workforce
- Their actual onboarding emails that jumpstart their workforce’s fundraising
- The detailed stewardship ideas that preserve fundraising momentum via race day
- The incentives they offer fundraisers to assist elevate much more for his or her trigger
Let’s take a better look, and discover how one can obtain related success.
The Nice North Run alternative for charities
In 2024, we noticed…
- Over £7 million raised for charity by greater than 10,000 fundraisers on JustGiving
- A 12% improve within the common quantity raised per fundraiser (vs 2023)
- 17% progress in common donation quantity per web page since 2022
It’s clear: Nice North Run is an incredible likelihood in your charity to attach with supporters and lift more cash in 2025!
CHARITIES THAT START EARLY RAISE MORE
Take a look at our Nice North Run 2025 Fundraising Hub for every part you want for subsequent yr’s poll runners and begin elevating cash immediately.
Alzheimer’s Society’s keys to fundraising success
Alzheimer’s Society works to construct a world the place dementia not devastates lives by serving to to these residing with dementia in the present day and offering hope for the longer term.
Total, fundraising in operating occasions has been a game-changer for the charity, and Nice North Run 2024 was no exception. Not solely did they recruit 1,700+ fundraisers within the occasion, however these devoted runners smashed their fundraising targets by a median of fifty%!
The 4 emails elevating more cash for Alzheimer’s Society
The key sauce? Their electronic mail onboarding journey.
Right here’s the precise electronic mail sequence (plus a number of different outreach strategies) they use to get their group excited, signed up early, and elevating cash for them properly prematurely of the occasion date.
- Onboarding electronic mail 1
First Monday, Wednesday, or Friday after fundraiser indicators up
- Onboarding SMS
First Monday after fundraiser indicators up
- Onboarding electronic mail 2
+2 days after electronic mail 1- The charity’s fundraising information
- Fundraising goal
- Console particulars if related
- Onboarding electronic mail 3
+2 days after electronic mail 2- Hyperlink to the charity’s fundraising hub
- Details about fundraising on JustGiving
- Onboarding electronic mail 4
+2 days after electronic mail 3- Hyperlink to coaching hub
- Info on the place to get assist
- The best way to contact the charity’s coaching suppliers
- Onboarding name
Throughout the first 2 weeks after the fundraiser indicators up- A welcome name to thank the runner for becoming a member of and chat via their fundraising plans
- Onboarding mailing
Throughout the first month after the fundraiser indicators up- A bodily fundraising pack mailed to runners, if requested
All in all, this combo labored exceptionally properly for Alzheimer’s Society, boosting electronic mail opens by 3% and clicks by 2% – lots whenever you’re speaking with 1000’s of fundraisers. It’s all about maintaining the momentum going and ensuring everybody feels supported each step of the way in which!
Extra stewardship ways for fundraising success
One of many key parts of Alzheimer’s Society’s fundraising journey is getting fundraisers elevating cash early, then maintaining their momentum via race day. Listed here are a number of methods they engaged their group from the beginning.
Get individuals lively and excited early
- Arrange a waitlist for subsequent yr’s occasion. The charity units up a waitlist on their web site earlier than subsequent yr’s occasion is introduced, then notifies subscribers as quickly as it’s.
- Ship essential, well timed reminders. They ship emails to anybody who has began the registration journey for fundraising to assist them full their utility. (That is additionally a fantastic alternative to remind fundraisers to arrange their JustGiving pages).
This led to 68% of their fundraisers’ JustGiving pages being arrange by February 2024, in comparison with 36% in 2023!
Construct up your group
- Facilitate fundraiser connection. The charity has one central running-focused Fb Group for the charity. They’ve discovered this finest helps contributors from all their occasions, versus having a separate group for every occasion.
- Leverage fundraiser referrals. They encourage fundraisers to deliver pals on board to make their fundraising extra enjoyable and significant.
- Maintain in-person occasions. Alzheimer’s Society affords each on-line and in-person coaching classes! This can be a nice strategy to join along with your fundraisers in particular person and get them prepared for the large race day.
Make a fundraising “procuring checklist”
The charity breaks down particular donation quantities that make a tangible influence for his or her beneficiaries and their mission, so fundraisers can then share with their household and pals when asking for donations. For instance:
- “£25 may pay for two companion cellphone calls to somebody feeling alongside and remoted.”
- “£50 contributes to half a day’s analysis, funding the dementia breakthroughs of tomorrow.”
Present achievable fundraising targets
Alzheimer’s Society has seen worth in giving their fundraisers targets, damaged down into manageable chunks. For instance, a £375 goal over 6 months is £62.50 per 30 days.
Maintain fundraising momentum
- Use JustGiving incentive programmes. Leverage JustGiving affords and incentives like competitions for £200 donations only for making a web page inside a selected timeframe. Two of our contributors gained and that helped them exceed their £375 targets!
- Go above and past in your largest supporters. In 2024, the charity launched one thing new to make their high-value fundraisers really feel extra-appreciated. 116 standout fundraisers acquired particular gold badges, good luck or thanks playing cards earlier than the occasion, Christmas playing cards on the finish of the yr, and private cellphone calls. This sort of particular recognition can actually assist encourage continued assist in your charity!
Consequently, Alzheimer’s Society ranked within the prime 5% of charities fundraising on JustGiving for the Nice North Run 2024.
Ultimate thought
Now that the secrets and techniques are out, is your charity able to board the onboarding practice?
If you’re prepared, JustGiving is right here that will help you get arrange for 2025! Take a look at our Nice North Run 2025 fundraising hub for the most effective assets to construct your web page, plan your marketing campaign, and get particular incentives alongside the way in which.
Gear up for Nice North Run 2025
Get every part you must plan a profitable Nice North Run fundraising marketing campaign.
