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I’ve a buddy who is without doubt one of the most āup to the markā particular person Iāve ever met. Continuously busy, with a full calendar, cellphone buzzing continuous, and all the time making an attempt out one thing new. It could be a brand new productiveness app, a unique health routine, or a brand new funding pattern. He follows ten finance influencers and sends me screenshots of fund comparisons late at night time with the query, āWhich one is barely higher?ā
However behind making an attempt to be up to the mark, or most likely on account of that, I typically discover him caught and unsure. His financial savings are erratic. His investments are scattered. His well being goes downhill, and he says heās misplaced reference to just a few shut pals as a result of, in his phrases, āThere simply isnāt time.ā
Once we sat down just lately, he confessed how he seems like heās operating laborious, however undecided if heās transferring ahead.
Now, once I give it some thought, I realise that my buddyās difficulty isnāt effort. Heās making a variety of it. Itās that heās dwelling with no hierarchy.
Heās treating each process and each determination as equally pressing. And while you give the whole lot the identical weight, nothing will get the eye it really deserves.
That is extra widespread than we admit. Particularly immediately.
Social media, for all its wonders, is a grasp at distorting our inside compass. It rewards visibility greater than worth. The best way the algorithm works is that issues that get clicks and likes (typically noisy and short-term concepts) rise to the highest. And those who matter most, like concepts on consistency, endurance, and long-term behaviour discover a a lot smaller viewers as a result of they donāt excite. Sure, theyāre gradual and sometimes boring, however theyāre nonetheless the muse.
Sadly, our brains get educated to chase what appears vital, relatively than what is.
That is the place the Eisenhower Matrix turns into a helpful mirror.
Initially developed by U.S. President Dwight Eisenhower, the framework divides all duties into 4 classes:
- Quadrant 1: Vital and Pressing
- Quadrant 2: Vital however Not Pressing
- Quadrant 3: Not Vital however Pressing
- Quadrant 4: Not Vital and Not Pressing

Most individuals, like my buddy, spend their lives caught in quadrant 3. So, they’d react to issues that really feel pressing however donāt matter a lot in the long term ā like social media notifications, market updates, newest inventory āalternatives,ā and reels that make you are feeling youāre falling behind. These items demand your consideration, and they also get it.
However actual progress, in investing, well being, and in relationships, lives in quadrant 2: Vital however Not Pressing. These are issues like that SIP it’s essential to enhance, the well being check-up youāve been suspending, the sincere cash dialog together with your partner, and even the necessity to step again, mirror, and realign your targets. These items hardly ever shout on your consideration. However they quietly form your life.
My buddy, like many people, had constructed his routine across the pressing. Heād scroll via monetary information each morning however hadnāt revisited his asset allocation in two years. He spent hours evaluating fund returns however hadnāt paused to ask, āWhatās my long-term plan?ā He appears to be continuously optimising the sides whereas ignoring the centre.
Thatās the place Morgan Houselās āhierarchy of investor wantsā turns into related.

On the basis of this hierarchy are the boring however important behaviours: dwelling beneath your means, having an emergency fund, staying invested throughout downturns, and selecting an inexpensive asset allocation. These items arenāt thrilling. They gainedāt get you likes. However they’ll carry you thru many years of compounding.
Increased up the hierarchy are issues like choosing the proper shares or funds and minimizing charges. These are helpful, however solely after the muse is robust. In any other case, youāre simply rearranging furnishings in a home with shaky partitions.
Now, right hereās the irony: the issues that matter most frequently really feel the least pressing. And the issues which can be least vital typically really feel probably the most pressing. That is particularly when social media and peer strain amplify them. We chase what others are speaking about, not what we really want. And over time, our lives start to really feel scattered. We’re lively, however directionless.
Hierarchy forces us to strip away the noise. Itās a type of honesty, and leads us to ask: What are the non-negotiables for my success? Let me focus there. For many buyers, these embrace:
- A wholesome financial savings fee
- An emergency fund
- Broad diversification
- Affordable expectations
- Time available in the market, not timing the market
- Staying the course
If you happen to get these proper, even roughly proper, you may afford to be mistaken within the particulars. However in case you neglect them, no quantity of element will prevent.
Thatās the knowledge of hierarchy. Itās like constructing a private filter in a world that throws 100 opinions at you on daily basis. And itās about accepting that the āfundamentalsā are what in the end create probably the most significant outcomes.
So, decelerate, tune out the noise, and return to the fundamentals, the low hanging fruits. And belief that in each investing and life, the straightforward and quiet issues, when performed persistently, are those that matter most.
A Easy Train for You
Draw a pyramid. On the backside, write the issues which have the largest, most lasting affect in your investing life. For most individuals, these will probably be behaviours like saving, staying invested, managing threat, and avoiding panic.
Above that, write the nice-to-haves, like your asset allocation, funding choice, and rebalancing frequency.
On the high, write the small stuff, like debating two near-identical shares or funds and studying market forecasts.
Now ask: The place does most of my consideration go?
And the place ought to it go?
That distinction alone can change the way you present up as an investor and likewise an individual making an attempt to construct one thing significant and lasting.
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