How Mind Tumour Analysis Grew its Annual Occasion by 85%

Mind Tumour Analysis raised 85% extra 12 months over 12 months and raised £320 per JustGiving Fundraising Web page for its 2024 digital fundraising occasion. However how? By being attentive to the keys to social fundraising success.

Realizing this could make your charity’s fundraising easier, sooner, and far more environment friendly – and Mind Tumour Analysis used this information for 2 profitable fundraising occasions in 2024.

First, let’s take a look at the keys to social fundraising success (or skip straight to the charity’s story).

The three keys to social fundraising success

In our current webinar, GivePanel shared the three components of social fundraising success. And they may not be what you count on.

In actual fact, they’re actually easy:

• A frictionless person expertise.
• The power to nurture members with personalised comms.
• Full management over knowledge.

With regards to participating in fundraising challenges on social media, all folks need is for it to be easy, clean, tailor-made, and safe.

Social fundraising doesn’t should imply Fb Fundraising

Fb is the preferred social media platform on this planet, with over 3 billion month-to-month customers. Fb Fundraisers are fashionable, and the platform works effectively for attracting fundraisers utilizing advertisements, Teams, and Pages.

However with Meta’s current choice to discontinue its fundraising instruments within the European Financial Space (EEA) as of 1 July 2024, charities are on the lookout for options.

Particularly since Fb fundraising alone doesn’t meet the above standards of social fundraising success (and doesn’t have one of the best observe report for privateness and safety).

However is there a solution to nonetheless attain your supporters on Fb…however allow them to increase cash utilizing a platform they like? There’s – and Mind Tumour Analysis did it with two fundraising occasions in 2024 👇

How Mind Tumour Analysis met their targets by going past Fb

Mind Tumour Analysis launched two digital fundraising occasions in 2024.

Within the webinar, they advised us how they wanted a solution to hold their fundraising easy, solely ship one stream of emails, and accumulate all their supporter knowledge in a single place.

Their subsequent step is what made all of the distinction: they used JustGiving’s GivePanel integration.

Mind Tumour Analysis knew their neighborhood is totally on Fb. However additionally they knew that, in comparison with Fb, folks choose JustGiving to lift cash (and lift 37% extra).

So Mind Tumour Analysis launched their two occasions to their supporters with a Fb Fundraising Problem.

The most important differentiator was that, with the JustGiving x GivePanel integration, members routinely had a JustGiving Fundraising Web page created for them the moment they signed up, which they might then use to lift cash as a substitute of Fb.

This additionally gave the charity’s crew a while again, since they didn’t want two separate groups to handle Fb and JustGiving.

“Our neighborhood crew would steward our JustGiving fundraisers, and our occasions crew would steward our Fb fundraisers. Now, all that’s performed in home, by one crew, with the identical solutions from a well-known level of contact. It offers our supporters a extra private expertise and helps us construct relationships with them.”

MICHELLE BATSON, BRAIN TUMOUR RESEARCH

10,000 Steps a Day in February

With their annual 10,000 Steps a Day in February digital fundraising occasion, the charity requested their supporters to have enjoyable and get match. Individuals had been inspired to finish 10,000 steps every day throughout the month, in any method they need, wherever they’re, with the cash raised going towards the struggle in opposition to mind tumours.

The outcomes blew them away! Individuals averaged £233 per JustGiving Fundraising Web page and raised £143,000 general, with 62% of the cash raised coming from JustGiving vs Fb.

• £143,100 raised
• £233 raised per JustGiving Fundraising Web page (vs £151 raised per Fb Fundraiser)
• 62% extra raised on JustGiving vs Fb

200k in Might Your Approach

And with their model new 200k in Might Your Approach digital fundraising problem, the charity acquired their neighborhood strolling, operating, biking, swimming, or a combo to finish 200 kilometres throughout the month, whether or not on their very own or on a crew.

This occasion grew 85% vs the occasion from the earlier 12 months, and the earnings generated from JustGiving was 202% greater than that of Fb!

• 85% extra raised 12 months over 12 months
• £320 raised per JustGiving Fundraising Web page
• 202% extra raised on JustGiving vs Fb

What’s subsequent for social fundraising?

The social fundraising future will hinge on desire: reaching potential supporters on social channels like Instagram, TikTok, and Fb, however giving them the choice to lift cash on the platform they select.

Up to now in 2024, charities have used GivePanel to generate £1.3 million in donations, they usually have seen a greater share of fundraisers select to make use of JustGiving over Fb.

And searching forward, GivePanel have gotten their sights set on…

• Getting much more folks elevating cash with SMS journeys
• Boosting the typical raised per participant with e-mail journeys for leads
• Utilizing advert optimisation instruments to scale back cost-per-active fundraiser
• Extending one-click JustGiving Fundraising Web page creation to Instagram

Who doesn’t need to enhance their supporter expertise, increase more cash, and at last see what channels work greatest?!

Try how GivePanel may also help you do all of the above 👇 and shout out with any questions as a result of our crew is right here and joyful to assist!