Discovering that open area wasn’t essentially straightforward. You may need heard that the workplace actual property market is in a little bit of a droop. Whereas which may imply there are offers to be discovered, we noticed numerous lifeless and dying older areas in our hunt. We wished a constructing that felt new, energetic, and engaging to return to. We discovered that area, lastly, at Freeway 7 and the 404 in Markham, simply ten minutes’ drive from our previous workplace area. We took over 5,000 sq. ft of the highest ground in Spring of 2024 and started working laying out the area.
We designed our workplace primarily based on the traits we noticed in our observe and the trade as an entire. Earlier than COVID, about eighty per cent of our conferences have been in workplace. For the reason that pandemic we’ve labored to carry extra purchasers in, however the majority of conferences nonetheless happen over zoom. Nonetheless, we’ve famous that in-person conferences are likely to last more and herald considerably extra money than a distant name. We designed the brand new workplace to raised meet our purchasers the place they’re and to encourage them to satisfy us right here.
We tooled up our zoom rooms. At our previous workplace we had two tiny zoom cubicles, the place just one advisor may match to speak with purchasers. We’ve seen, although, that the character of service has modified and most zoom calls are actually held with not less than one advisor and one affiliate. In our new area we’ve constructed zoom rooms that may accommodate as much as three individuals collectively on one name. They’ve obtained well-placed excessive definition cameras, logos within the background, and all of the instruments required to show professionalism and poise over a video name.
To assist carry purchasers into the workplace and facilitate higher conversations we constructed 5 new assembly rooms. One is bigger to accommodate full household conferences because the intergenerational wealth switch will get absolutely underway. Two are customary sized and the ultimate two supply one thing a bit totally different. Designed as ‘informal rooms’ these areas have couches and armchairs for a extra relaxed ambiance. They’re nonetheless geared up with TV screens for shows, however they welcome a extra easy-going and prolonged dialog the place our purchasers can share extra of their hopes, desires, and wishes with us.
Shopper outreach goes past zoom calls and in-person conferences, although. In at present’s atmosphere an advisory observe must be a content material store, which is why we added a content material studio to our workplace. We now have a devoted area to file and edit our YouTube movies, podcasts, and different media, maintaining with what’s anticipated of recent practices’ advertising and marketing efforts.