Important Methods for Profitable Excessive-Web-Price Shoppers


Key Takeaways

  • The proportion of high-net-worth people is on the rise, resulting in an elevated want for monetary advisors who’re attuned to their wants.

  • To capitalize on this chance, you want to perceive the HNW market, who these people are, and what they want from advisors.

  • Get methods that will help you not solely entice HNW purchasers but additionally deepen these relationships.


Is your agency in development mode, wanting to draw high-net-worth (HNW) purchasers? There are easy-to-implement methods to draw and retain them. However first, let’s have a look at a snapshot of the HNW demographic and what these people are in search of in an advisor.

HNW Shoppers: A Breakdown

Belongings Traits* Wants
  • HNW traders have at the very least $5 million in liquid monetary belongings (e.g., money readily available or an asset that may be readily transformed to money)
  • Extremely-HNW traders have greater than $25 million in liquid monetary belongings
  • 94% are faculty graduates
  • The common age is 65
  • 63% are retired
  • 28% work with advisors after they have a selected want, akin to retirement planning
  • 16% depend on advisors for all funding wants
  • Holistic funding administration experience
  • Understanding of their long-term imaginative and prescient 
  • Expanded providers to create extra of a “one-stop” relationship

* In line with a weblog publish from The Advisor Coach, citing analysis from the Spectrem Group

Whereas all purchasers have completely different desires, wants, and targets for his or her cash and future, the quantity of wealth they maintain can affect what they worth most from a monetary advisor. Securing this demographic can considerably propel your agency’s development trajectory, however the problem lies in successfully profitable these HNW purchasers.

Free Obtain: 7 Methods to Place Your self to Serve Excessive-Web-Price Shoppers [Get the Infographic]

Profitable HNW Shoppers

So, how do you set your self as much as entice and win high-net-worth purchasers? Listed below are 4 key steps to begin with:

Referrals, an vital a part of any advisor’s development technique, might play a fair better position in buying HNW purchasers. Leverage your community! Your present shopper base and different strategic partnerships and facilities of affect (COIs), akin to attorneys and CPAs, are preferrred contacts to achieve out to.

One of the best ways by far to achieve introductions to new potential purchasers is to ask present purchasers that you just like and belief in the event that they know anybody who might probably profit from working together with your agency.

Adam Spiegelman, CFP®, Spiegelman Wealth Administration

When you get referrals, inform them your story, together with what makes you the only option for them.

Commonwealth advisor Gail Simons, CFP®, of The Highbridge Monetary Group, begins the dialog by sharing why she selected the sector and what she hopes to assist her purchasers accomplish. Simons asks aspirational but focused questions and establishes herself because the “go-to particular person” and “an indispensable supply of recommendation.” Advisors doubtless know extra about their purchasers than virtually anybody however the purchasers’ medical doctors, so it’s very important to create that type of rapport.

If I might wave my magic wand and be all the pieces you’re in search of in a monetary advisor, what would that be?

Gail Simons, CFP®, The Highbridge Monetary Group

For Spiegelman, this implies responding to shopper inquiries or requests inside just a few hours. His agency takes on solely six to eight new purchasers per 12 months to keep up a staff-to-client ratio that’s low sufficient to permit them to supply such personalised service.

Be ready to discuss the wealth administration companions and consultants you may have entry to. Simons typically offers with advanced property planning wants and tax-driven funding methods. Spiegelman typically refers his purchasers to property planners, CPAs, life coaches, mortgage brokers, and contractors. Different distinctive planning questions come up round enterprise transitions and tips on how to be truthful and equitable to purchasers’ heirs.

Commonwealth advisors know they’ll attain out to our consultants when vital. Simons typically leverages Commonwealth’s Funding Advisory Consulting staff for a second opinion. The Superior Planning and Insurance coverage and Annuities groups are lifelines as effectively. Simons reassures her purchasers, saying, “If I don’t have the reply, I do know tips on how to get it!”

To assist scale his follow, Spiegelman makes use of mannequin portfolios to handle investments. He depends on our Funding Administration and Analysis staff to supply product information on non-public fairness and nontraded REITs and our Superior Planning consultants for options to concentrated single-stock positions.

Retaining HNW Shoppers

As with most shopper relationships, communication is crucial to retaining HNW purchasers. They should know that you’re often monitoring their funds and are able to act when vital. Exhibiting you care on a private degree by recognizing anniversaries, birthdays, and different milestones additionally issues. “I name purchasers, particularly HNW purchasers, at the very least 4 to 6 occasions per 12 months,” Simons said. “I additionally ship out communications Commonwealth supplies after I discover them well timed and related.”

Spiegelman additionally calls purchasers often and meets face-to-face at the very least as soon as per 12 months. He sends out a weekly e-newsletter, invitations purchasers to lunch or dinner, and hosts an open home now and again. And he will get artistic when recognizing particular occasions; he as soon as despatched an OSU Beavers bottle opener to a shopper’s son when he graduated from faculty. This gesture prompted the purchasers to achieve out, finally resulting in a productive monetary planning dialogue.

Ship Worth to All Shoppers

Whether or not you attain your general HNW development objective or not, the methods you utilize to draw HNW purchasers are the identical as these that can enchantment to all potential traders who can deliver large worth to your agency. In the long run, being up entrance and direct with all of your purchasers is one of the best strategy, and this transparency will solidify their belief in you.

HNW Infographic - Cover Final

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7 Methods to Place Your self to Serve Excessive-Web-Price Shoppers

Don’t miss your alternative to leverage HNW purchasers for development. Be taught actionable steps you may take to rise above the competitors.

Editor’s observe: This publish was initially printed in August 2019, however we’ve up to date it to deliver you extra related and well timed info.



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