This text is contributed by Murad Bushnaq, Founder and CEO of Morweb.
As a nonprofit skilled, you perceive the significance of a robust on-line advertising technique. By tapping into digital channels and creating high quality content material, your group can broaden its attain, enhance its following, and direct supporters to get additional concerned in your efforts, whether or not that’s by donating, volunteering, or taking part in your occasions.
Two of the largest belongings nonprofits have to extend their on-line visibility are their web site and social media presence. Relatively than treating these as standalone instruments, your nonprofit ought to combine them to create two-way site visitors between these platforms and successfully introduce new audiences to your trigger (and hold them actively engaged).
Connecting your web site and social media is simple when you’ve got the proper instruments and methods. On this information, we’ll cowl the highest tricks to unify your advertising technique:
- Share your web site content material
- Encourage sharing with social media buttons
- Add social media stay feeds to your homepage
- Use social media as a fundraising software
By pairing your newfound data with a content material administration system (CMS) constructed for nonprofits, you’ll be nicely in your approach to enhance your follower depend and web site guests. Let’s start.
1. Share your web site content material
Your nonprofit web site comprises a wealth of data and assets that may be simply reworked into partaking social media posts. That is an efficient technique for enhancing content material creation in your social media profiles, as you’ll start to create pure alternatives for social media followers to discover your web site.
For instance, let’s say you wish to spotlight your annual year-end fundraising occasion on social media. You may embody a photograph from the final time you hosted the occasion, then embody a mobile-friendly hyperlink within the caption to your occasion touchdown web page. This fashion, when you intrigue your social media followers together with your thrilling occasion, you’ll be able to instantly direct them to study extra occasion particulars and register in your web site.
Listed below are just a few varieties of content material you’ll be able to publish on social media to pique your followers’ curiosity and efficiently cause them to your web site:
- Movies. Your nonprofit may have already got movies in your web site that cowl your historical past, introduce your staff and volunteers, or spotlight your occasions and applications. As a substitute of making new movies, repurpose these movies by sharing them in your social media. That is a straightforward approach to generate extra content material in your social media channels and level viewers to your web site to get extra data.
- Podcasts. In case your nonprofit data an everyday podcast or seems on a visitor podcast, share snippets of the episode(s) on social media and direct followers to your web site to hearken to the complete factor. A podcast is usually a nice outlet for serving to your supporters get to know your employees and volunteers by way of interviews, drumming up pleasure for upcoming occasions, and discussing present occasions or societal points associated to your trigger.
- Weblog posts. Maintaining together with your web site’s weblog means that you’re persistently creating new content material on your web site. This may translate into constant new content material associated to your tasks or upcoming occasions on your social media profiles! Share sneak peeks of weblog posts on LinkedIn or Fb to intrigue your followers, then cause them to your web site to learn the entire piece.
Create a content material calendar that features what can be printed in your web site and when it will likely be shared on social media. This may show you how to keep on observe with posting in each locations frequently so your followers and web site guests have new content material to learn and consider.
2. Encourage sharing with social media buttons
Placing social media buttons in your weblog posts, net pages, and donation kind can empower your supporters to share these assets on their very own feeds when it’s recent on their minds. With one straightforward click on, they’re on their approach to making a publish about your nonprofit for his or her followers to see.
To allow social sharing in your web site with ease, your nonprofit must work with the proper web site builder. Morweb’s information to the perfect nonprofit web site builders recommends searching for a CMS that lets you add social sharing buttons for common platforms together with Instagram, Fb, and LinkedIn—with no coding required, saving your nonprofit worthwhile time.
When you launch your social sharing buttons, place them by your navigation bar to verify they’re prominently displayed on related net pages. You may as well design them to match the branding of your web site, together with the typography and coloration scheme, in order that they mix properly together with your web site.
3. Add social media stay feeds to your homepage
In case your nonprofit CMS gives a social media module, you’ll be able to simply add social media stay feeds to your web site. Stay feeds routinely replace once you publish on social media to show your new content material. Select your most lively accounts to showcase in a stay feed, as it will guarantee your supporters are seeing recent content material.
A social media stay feed is a good software for displaying that your group is lively on each your web site and your social media profiles. By demonstrating that your group is frequently updating its content material and interacting with supporters on numerous platforms, your group will seem extra organized, accessible, and reliable.
For instance, if a supporter is focused on volunteering together with your group on Giving Tuesday and sees a recently-updated social media stay feed that signifies an lively on-line presence, they’ll know that your “Volunteer Data” web page is probably going correct and up-to-date, too.
To encourage the move of site visitors between your web site and social media profiles, put a “Comply with Us” button close to your stay feeds. This may assist your web site guests take their exploration of your trigger a step additional and get common updates in your group’s work of their social media feeds.
4. Use social media as a fundraising software
Each your web site and social media profiles may help you pull in on-line donations on your trigger. By leveraging each of those instruments collectively, you’ll be able to enhance the help your group is receiving. To take action, you’ll have to encourage each your social media followers and web site guests to make use of the net giving instruments hosted in your web site.
Listed below are just a few concepts for getting began:
- Arrange a Fb fundraiser that leads supporters to your on-line donation web page. Fb is a superb platform for on-line crowdfunding. As a result of Fb handles fee processing charges, 100% of the cash raised goes on to your group. For the Fb fundraiser, your supporters will use Fb Pay, however be sure that to incorporate a hyperlink to your donation web page in your fundraising web page to encourage further contributions after the marketing campaign ends and even join month-to-month giving.
- Encourage peer-to-peer fundraisers to publish. In keeping with OneCause, peer-to-peer fundraising empowers your loyal supporters to take the fundraising reins and introduce your trigger to folks of their private networks. Have your prime supporters create peer-to-peer fundraising pages on-line, then instruct them to share hyperlinks to their pages and your web site on social media. This fashion, their followers can provide and study extra about your trigger, resulting in better involvement down the road.
- Share details about improve affect in your social media profiles. Submit on social media about ways in which donors can simply give extra. For instance, in case you accomplice with an identical present firm to embed an identical presents database in your donation web page, you’ll be able to create a associated social media publish. In your publish, you can talk about test whether or not you qualify for matching presents and share it together with your donors to allow them to make the most of their employers’ company philanthropy efforts.
Social media provides you the chance to advertise your group’s fundraising campaigns to your group of present supporters, however don’t neglect that it additionally allows you to join with new supporters. Encourage your supporters to share your fundraisers with their very own private networks to extend your attain.
The Gist
Through the use of your social media to advertise your web site and vice versa, you’ll be able to degree up your donor engagement, create stronger relationships with supporters, and produce in additional income. First, you’ll want to verify your web site and social media are up to date and accessible, so remember to work with instruments like ready-to-go web site templates and social media schedulers to construct out a robust digital presence. Keep in mind to maintain your viewers in thoughts and plan out mission-centric content material that can resonate together with your supporters.