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Key Takeaways
- Netflix stated it set a streaming file with its Christmas Day broadcasts of two Nationwide Soccer League (NFL) video games.
- The streaming large stated the 2 video games had a median of 24 million viewers, making them the most-streamed NFL video games in historical past.
- A efficiency by music star Beyoncé throughout the halftime of the second sport drew over 27 million viewers.
- This was the primary 12 months of a three-year settlement between Netflix and the NFL to have the corporate stream Christmas Day video games.
It was a record-setting Christmas Day for Netflix (NFLX).
The corporate reported that its first foray into broadcasting Nationwide Soccer League (NFL) video games stay set a streaming file.
Netflix stated the video games on Dec. 25, which started with the Kansas Metropolis Chiefs and Pittsburgh Steelers adopted by a match between the Baltimore Ravens and Houston Texans, have been the 2 most-streamed video games within the league’s historical past, with a median viewers of 24 million viewers.
The scores additionally obtained a lift from a efficiency by music star Beyoncé throughout the halftime of the second sport, drawing over 27 million viewers, in line with Nielsen.
Hans Schroeder, NFL government vice chairman of media distribution, stated the league was “thrilled” with the outcomes, calling it “a historic day for the NFL.”
This was the primary 12 months of a three-year deal for Netflix to stream NFL video games on Christmas Day. The streaming large, identified for its unique programming and films, is increasing its protection of stay sports activities occasions, which included final month’s boxing match between Jake Paul and Mike Tyson.
Netflix shares hit an all-time excessive earlier this month, and whereas they have been about 2% decrease in intraday buying and selling Friday, they’ve practically doubled in worth to date this 12 months.
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