OLD SCHOOL
Get a report deal.
NEW SCHOOL
Get a fan base.
OLD SCHOOL
Discover ways to play your instrument.
NEW SCHOOL
Discover ways to use your laptop.
OLD SCHOOL
The artist is king.
NEW SCHOOL
If the label doesn’t hear successful, they gained’t launch your album. And the CEO makes extra money than any of the artists.
OLD SCHOOL
Rent a publicity particular person to get seen in print media.
NEW SCHOOL
Do your individual publicity on-line.
OLD SCHOOL
Radio is all the pieces.
NEW SCHOOL
TikTok is all the pieces, that’s the place acts break.
OLD SCHOOL
Mother and father hate the music.
NEW SCHOOL
Mother and father hate the platform, i.e. TikTok (and a few nonetheless can’t recover from bodily media and hate Spotify, et al, too).
OLD SCHOOL
Excellent the music and solely launch what’s as much as snuff.
NEW SCHOOL
Put completely all the pieces up on YouTube so followers can discover it in the event that they’re searching for it. Stay exhibits, acoustic within the studio, all the pieces. Neglect high quality, in any other case why would folks be watching audience-based movies? They need a style of what it was like on the present. Followers need to get nearer, don’t put up a brick wall, however a conduit.
OLD SCHOOL
Lay our a fortune recording in knowledgeable studio.
NEW SCHOOL
File at dwelling, perhaps in your laptop computer.
OLD SCHOOL
Acts are technologically ignorant. They don’t know the way the studio works.
NEW SCHOOL
Each act should be an engineer and producer. They need to know the way the music is created.
OLD SCHOOL
Put out an album, shorter than forty minutes within the vinyl period, now not than eighty minutes within the CD period.
NEW SCHOOL
Both put out an EP with solely a handful of songs, or put out an opus, a double album with perhaps even thirty tracks. As a result of if somebody is actually into your music, they’ll stream EVERYTHING!
OLD SCHOOL
Getting ripped-off by the label.
NEW SCHOOL
Believing streaming providers are ripping you off though they’re not.
OLD SCHOOL
Arguing about Spotify funds.
NEW SCHOOL
A concentrate on software program, i.e. the music itself. Positive, enterprise is necessary, however too many acts spend an excessive amount of time fascinated by it. Create music that pulls folks to it, then you definitely’ll generate income, imagine me.
OLD SCHOOL
Main labels shuffled the decks each three to 5 years or so. A brand new president got here in and worn out all of the previous staff and introduced in his personal crew. It was a continuing recreation of musical chairs.
NEW SCHOOL
The identical folks run the main labels advert infinitum.
OLD SCHOOL
An exec is simply pretty much as good as his or her final hit, cash is all the pieces.
NEW SCHOOL
An exec is simply pretty much as good as his or her final hit, cash is all the pieces.
OLD SCHOOL
Print music magazines meant all the pieces.
NEW SCHOOL
Not solely is print lifeless, however the web sites of the early twenty first century are irrelevant too, all the pieces is phrase of mouth nowadays.
OLD SCHOOL
Lead together with your music.
NEW SCHOOL
Lead together with your identification/character. Your picture is simply as necessary as your music. To be featured within the gossip columns means you’ve made it.
OLD SCHOOL
No endorsements, no sponsorships…
NEW SCHOOL
The place do I promote out? I’m dying to promote out, isn’t anyone going to present me cash?
OLD SCHOOL
Credibility.
NEW SCHOOL
A bifurcation… There are acts taking part in the sport the previous means, constructing their viewers dwell, over years, they’re lifers. They honestly concentrate on the bond with their viewers, they simply don’t pay lip service. Credibility is vital. And everyone else is in it for the celebrity and cash, and can signal something put in entrance of them.
OLD SCHOOL
Stadium exhibits had been uncommon.
NEW SCHOOL
Stadium exhibits are de rigueur. There are extra folks and extra acts with enormous fan bases. However that doesn’t imply those that don’t go to the present care.
OLD SCHOOL
Nation sucks. Sufficient with the rednecks and twang.
NEW SCHOOL
Nation is the rock of the twenty first century. However there are nonetheless loads of rednecks.
OLD SCHOOL
Hip-hop is innovative.
NEW SCHOOL
Hip-hop is lengthy within the tooth, nearly a caricature of itself.
OLD SCHOOL
Rappers obtained shot.
NEW SCHOOL
Rappers get shot.
OLD SCHOOL
Acts not often had successful previous their prime.
NEW SCHOOL
Acts not often have successful previous their prime.
OLD SCHOOL
In the event you wished to know what was occurring you listened to a report.
NEW SCHOOL
Everyone will get their data from a distinct supply, however one factor is for certain, they don’t get it from musicians.
OLD SCHOOL
Musicians stood for one thing.
NEW SCHOOL
Musicians stand for nothing, they’re afraid of alienating a possible viewers member, hurting their profession.
OLD SCHOOL
There have been few acts who had been actually superstars.
NEW SCHOOL
There are a ton of acts that they preserve telling us are superstars however we are able to ignore them and sacrifice nothing.
OLD SCHOOL
You had to purchase it to listen to it. And once you purchased it you listened to it over and over.
NEW SCHOOL
Every little thing is obtainable at your fingertips, and it’s onerous to get folks to take heed to something, by no means thoughts right through or greater than as soon as.
OLD SCHOOL
Only a few might be profitable musicians, giving up their day job.
NEW SCHOOL
Everyone thinks they’re entitled to be a profitable musician and quit their day job.
OLD SCHOOL
You confirmed off your report assortment.
NEW SCHOOL
It’s all about experiences, and also you submit footage of them on-line.
OLD SCHOOL
Labels stored the membership scene alive.
NEW SCHOOL
The labels don’t need to spend and neither does the general public. If there’s no warmth on the act, they’re not .
OLD SCHOOL
You knew all of the hit acts, even if you happen to didn’t like their music.
NEW SCHOOL
Acts can promote out arenas, and also you’ve by no means heard of them, by no means thoughts heard their music.
OLD SCHOOL
The charts had been manipulated and to not be trusted.
NEW SCHOOL
The charts are manipulated and to not be trusted.
OLD SCHOOL
The tour was an commercial for the album.
NEW SCHOOL
The album is the commercial for the tour.
OLD SCHOOL
Recordings had been all the pieces.
NEW SCHOOL
Taking part in dwell is all the pieces. You could not even want a report. Or one each 5 years. Assuming your present is just not similar each night time. Folks will know songs that had been by no means laid down on tape/onerous drive/SSD. From going to the gig and watching on YouTube.
OLD SCHOOL
Music was all the pieces.
NEW SCHOOL
Music is a sideshow.
OLD SCHOOL
Music saved lives.
NEW SCHOOL
Cash is all the pieces, don’t let anyone let you know in any other case.
~~~
Go to the archive: http://lefsetz.com/wordpress/
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~~~
Initially revealed by Bob Lefsetz on the Leftsetz Letter
