Valentine’s Day is all about exhibiting appreciation and fostering significant connections, making it the proper time to have interaction along with your donors. Whether or not you’re strengthening ties with longtime supporters or reaching out to new ones, the day gives the chance to indicate donors how a lot they imply to your group. A Valentine’s Day-themed stewardship marketing campaign is a enjoyable and fascinating method to strengthen donor relationships.
Section Your Donors for Personalization
Not all donors are the identical, so segmenting your donor base into significant teams lets you tailor your Valentine’s Day outreach for max affect.
For instance, you might wish to create the next segments to obtain completely different messages:
- Donors who’ve beforehand given to your group (LYBUNTs and SYBUNTs)
- Loyal supporters/Main donors
- New donors
Tip: If you happen to use Blackbaud Raiser’s Edge NXT®, you need to use dynamic lists and filtering capabilities to create these segments effortlessly and be sure that every message resonates with the recipient.
Ship Heartfelt Messages to Supporters
Valentine’s Day is the proper event to indicate gratitude via heartfelt messages that stand out. When crafting your message, contemplate the next ideas:
- Use artistic themes: Design emails with a Valentine’s theme, utilizing heat colours, coronary heart motifs, or playful topic strains like “We ❤️ Our Donors!” or “You’re the Coronary heart of Our Mission.”
- Spotlight affect tales: Share a success story that illustrates how donor assist has made a tangible distinction, connecting their contributions to real-world outcomes.
- Create a name to motion. Embody a hyperlink to your web site so donors can see what you’ve been as much as, join an occasion or possibly make a donation. As a result of that is an appreciation message don’t hyperlink on to your donation web page.
Pattern Emails for Valentine’s Day Campaigns
We’ve created some pattern emails that you would be able to leverage and personalize to simply create a Valentine’s Day marketing campaign on your group’s supporters.
For LYBUNTs and SYBUNTs:
Be our Valentine! 💖 We deeply recognize your generosity and dedication to [organization name]. Your previous assist has enabled us to realize our mission of [mission], and your donation has made an incredible affect! Thanks for being an important a part of what makes [organization name] robust.
As we proceed our journey, we invite you to resume your assist and assist us attain even higher heights. Please contemplate making a donation immediately to additional our mission and make an excellent larger distinction.
With heartfelt appreciation,
[Your Name]
[Your Title]
[Organization Name]
For brand spanking new donors:
This 12 months, you’re our Valentine! 💖 We deeply recognize your generosity and dedication to [organization name]. Your assist permits us to realize our mission of [mission] and your donation has already made an incredible affect! Thanks for being an important a part of what makes [organization name] robust.
With heartfelt appreciation,
[Your Name]
[Your Title]
[Organization Name]
For loyal supporters/main donors:
This Valentine’s Day, we wish to categorical our deepest gratitude on your unwavering assist and generosity. Your dedication to [organization name] has been instrumental in serving to us obtain our mission of [mission].
Thanks for being an important a part of our group and for making a big distinction within the lives we contact. You might be actually our Valentine! 💖
With heartfelt appreciation,
[Your Name]
[Your Title]
[Organization Name]