Query: How have you ever efficiently re-engaged a significant donor who was difficult to achieve?
Nice query. An enormous factor is to maintain mixing up the communication. Typically I discover fundraisers favor one type of communication. Or possibly two. They’ll e mail and e mail and e mail. Then resolve that the individual is tough to achieve. Actually, they could solely be laborious to achieve by e mail.
So name, e mail, textual content, message via LinkedIn, DM in Fb, discover out what conferences they’re at and present up. (I had one shopper who weekly “simply occurred” to be across the staircase a pacesetter was strolling down after his workers assembly!)
Because the individual has given up to now, it’s additionally necessary to proceed sharing gratitude. Particular gratitude. Not simply “your present made a distinction” but in addition “right here’s a narrative of 1 individual helped.” You’ve got nice tales.
If that doesn’t work, I’d additionally look to your board and different donors to see how might need a relationship along with her.
Lastly, don’t quit. I referred to as/texted/emailed one donor every week for six months earlier than lastly connecting. After we related, he thanked me and apologized to me!
So don’t develop weary in doing good.