Matching present packages current an unimaginable alternative for nonprofits to maximise donations with out asking donors for added contributions. Nonetheless, many organizations miss out on these funds just because donors are unaware of their employer’s matching present packages. That’s the place well-crafted matching present emails are available in.
On this information, we’ll stroll you thru the very best practices for sending impactful matching present emails—from timing and personalization to clear calls to motion. Particularly, we’ll cowl:
By the tip of this weblog, you’ll have a built-out technique in place to spice up matching present income and profit from each donation. Let’s get began!
Company Matching Reward Emails: The Fundamentals
Company matching present emails are a strong instrument for nonprofits to extend donations by educating donors about their employer’s matching present packages. These emails primarily function a bridge between donor generosity and the extra funds their firm is prepared to contribute.
Right here’s what you should know:
What Are Matching Reward Emails?
Matching present emails are communications despatched to donors, informing them that their latest contribution could also be eligible for a company match. These emails usually embrace particulars on how donors can examine their eligibility, submit a request to their employer, and double (and even triple) their influence.
What Ought to a Matching Reward E-mail Embody?
To make your matching present emails efficient, make sure to embrace:
- A customized greeting to have interaction the donor.
- A thank-you message acknowledging their latest present.
- A proof of matching items and the way they work.
- A easy name to motion, akin to a direct hyperlink to examine eligibility or submit a request.
By mastering the fundamentals of company matching present emails, your nonprofit can unlock untapped funding and strengthen donor relationships.
Why Ship Impactful Matching Reward Emails?
Matching present emails are greater than only a fundraising tactic—they’re a key technique for maximizing donations and strengthening donor engagement. By sending well-crafted matching present emails, nonprofits can unlock further funding and make sure that donors really feel extra linked to the influence of their contributions.
Right here’s how:
1. Maximize Fundraising Potential
Many firms supply matching present packages that may double and even triple a donor’s contribution, however these funds usually go unclaimed just because donors aren’t conscious of them. A strategic e-mail marketing campaign educates supporters on their eligibility and gives a direct path to submitting an identical present request, considerably rising general donation income.
2. Strengthen Donor Engagement
When donors study that their contributions can go even additional by employer matching, they really feel a stronger sense of influence and involvement together with your group. This heightened engagement can result in elevated donor retention and future giving. In any case, donors who see their items making a much bigger distinction usually tend to proceed supporting your trigger.
3. Simplify the Matching Reward Course of
One of many greatest limitations to securing matching items is donor confusion about the best way to apply. By sending clear and actionable emails with step-by-step directions, direct hyperlinks to employer matching present request portals, and deadline reminders, nonprofits make it simpler for donors to finish the method.
4. Encourage Bigger Donations
When donors know their items might be matched, research present that they could be extra inclined to offer at increased ranges. If a $50 donation can flip into $100 by a company match, a donor may contemplate rising their preliminary contribution. Highlighting this potential in your emails can encourage higher generosity.
5. Seize Unclaimed Matching Presents
Many matching present packages have deadlines, and with out reminders, eligible donations might go unmatched. Sending well-timed emails ensures that donors act earlier than these deadlines cross, serving to your group safe extra of the funding that’s already accessible.
Double the Donation’s Trade-Main Matching Reward E-mail Streams
To assist nonprofits maximize matching present income, Double the Donation gives a set of industry-leading matching present e-mail streams designed to have interaction donors at each stage of the matching course of. These automated e-mail workflows make sure that donors obtain well timed, related info that will increase the probability of submitting an identical present request.
Right here’s a breakdown of the important thing e-mail streams supplied and the way they contribute to fundraising success:
Match Eligible
This e-mail is shipped to donors who’re recognized as match-eligible based mostly on their employer’s matching present program. It informs them that their latest donation qualifies for a company match and gives direct subsequent steps to finish the method.
Identification in Progress
When a donor’s employer info is just not instantly accessible, Double the Donation’s system continues working to establish their eligibility. The Identification in Progress e-mail notifies donors that their employer is being regarded into, and encourages them to double-check their eligibility with an identical present search instrument to see in the event that they qualify.
Finish-of-Yr
Many firms set deadlines for matching present requests, usually aligning with the tip of the calendar 12 months wherein the preliminary present was made. The Finish-of-Yr e-mail serves as a vital reminder for donors who’ve but to finish their match submission, urging them to behave earlier than the deadline.
Thank You
After a donor submits their matching present request, this e-mail acknowledges their effort and thanks them for maximizing their influence. It additionally reinforces the worth of matching items and their position in advancing the nonprofit’s mission.
What Makes Our Matching Reward Emails Stand Out
At Double the Donation, we all know that not all matching present emails are created equal. That’s why we’ve designed our e-mail outreach to be extremely efficient, personalised, and strategically optimized to drive outcomes.
Right here’s what units our emails aside:
1. Larger-Than-Common Open and Response Charges
Matching present emails constantly outperform {industry} benchmarks, attaining increased open and response charges than typical nonprofit outreach. This in the end means extra donors are seeing, partaking with, and performing on the chance to get their items matched.
In actual fact, our matching present reminder emails lead to an estimated 53% open charge, which is 2.6 occasions increased than that of the typical nonprofit. On the similar time, our emails boast a lofty 7% click-through charge, which is greater than 2.4x the typical nonprofit CTR.
2. Sensible Customization for a Higher Donor Expertise
Each nonprofit is exclusive, and so are their matching present wants. That’s why our e-mail system permits for in depth customization inside a consumer’s Double the Donation account. Key customization options embrace:
- Firm Exclusions: If a nonprofit doesn’t settle for donations from particular firms, they will exclude these employers from their matching present search. This implies donors gained’t obtain emails asking them to submit a match request for an organization that the nonprofit doesn’t work with.
- Mission-Particular Filtering: Shoppers can specify their group kind and focus space (e.g., training, well being, atmosphere). If an organization doesn’t match donations to that particular kind of group, donors gained’t be prompted to submit a request—stopping frustration and saving time.
The top objective? Making certain that messaging is extremely related and efficient for a company’s donor base.
3. A Seamless, Optimized Matching Reward Journey
Our emails transcend simply informing donors about matching items—they actively information them by the method. This consists of:
- Personalised messaging based mostly on donor and employer info.
- Simple-to-follow directions for submitting a match request.
- Automated follow-ups to extend the probability of completion.
With increased engagement charges, clever customization, and donor-friendly automation, our matching present emails guarantee nonprofits seize extra matching {dollars} with much less effort.
By eradicating limitations, refining focusing on, and enhancing donor communication, Double the Donation helps organizations profit from each matching present alternative by our matching present emails and extra.
Finest Practices for Matching Reward E-mail Success
Crafting an efficient matching present e-mail technique requires extra than simply sending out reminders. It’s about partaking donors on the proper time with the correct message. By following these finest practices, nonprofits can enhance donor participation, increase accomplished match requests, and maximize fundraising income.
1) Model matching present emails to your group.
Your matching present emails ought to really feel like a pure extension of your nonprofit’s general communications. In any case, a well-branded e-mail reassures donors that the message is reputable and strengthens their connection to your group.
💡 High suggestions:
- Use your nonprofit’s brand, colours, and fonts to keep up model consistency.
- Hold the tone and messaging aligned together with your different donor communications.
- Function impact-driven visuals, akin to photos of beneficiaries or previous donor contributions in motion.
By making your matching present emails immediately recognizable, you create a seamless expertise that builds belief and will increase engagement.
Get began by customizing Double the Donation’s pre-made graphics utilizing your individual group’s colours and elegance!
2) Ship all correspondence from your individual area.
Donors usually tend to open and act on emails that come straight out of your group. Utilizing your individual area (e.g., @yournonprofit.org) as an alternative of a third-party e-mail service (e.g., @matchinggifts.com) reduces the chance of emails touchdown in spam folders and builds donor confidence.
💡 High suggestions:
- Be certain that matching present emails are despatched from a trusted and recognizable e-mail tackle (e.g., [email protected]).
- Authenticate your area with SPF, DKIM, and DMARC settings to enhance e-mail deliverability (that is attainable to do straight by Double the Donation!).
- Use an actual sender identify, akin to “[Your Name] from [Nonprofit Name]”, fairly than a generic or automated sender ID.
By maintaining e-mail correspondence inside your area, you determine credibility and enhance the probability that donors will interact together with your message.
3) Get your timing proper.
The earlier you notify donors about matching present alternatives, the higher. Research present that donors usually tend to full a match request inside 24-48 hours of creating a donation, whereas engagement stays excessive. That’s why timing is all the things in terms of matching present emails.
💡 High suggestions:
- Ship an preliminary matching present e-mail instantly after a donation is made.
- Comply with up with reminder emails for donors who’ve but to submit their items.
- Incorporate year-end reminders, as many firms implement end-of-year deadlines for match submissions.
By strategically timing your outreach, you may seize extra matching items and make sure that donors comply with by with their requests.
4) Begin with a powerful topic line.
Your topic line in the end determines whether or not your matching present e-mail will get opened or ignored. Fortunately, a compelling, action-oriented topic line encourages donors to have interaction together with your message and take the subsequent step.
💡 High suggestions:
- Hold it quick and to the purpose (ideally beneath 50 characters).
- Clearly point out matching items, so donors know what the e-mail is about.
- Create a sense of urgency when applicable.
Listed here are just a few examples:
- “Your donation may go twice as far. Submit a match right now!”
- “Do you know? Your employer might match your present!”
- “Double your influence in minutes—see in case your present qualifies!”
All in all, a well-crafted topic line will increase open charges and improves the probabilities of donors finishing their matching present request. It’s primarily your e-mail’s first impression, and selecting one which recipients need to learn is a should.
5) Phase and personalize the place attainable.
Personalised emails outperform generic messages as a result of they make donors really feel valued and engaged. By segmenting your viewers and customizing e-mail content material, you may enhance response charges and maximize matching present income.
💡 High suggestions:
- Deal with donors by identify as an alternative of utilizing a generic greeting.
- Point out their particular donation quantity and the potential match.
- If employer info is on the market, embrace the corporate’s matching present coverage to streamline the method.
The underside line is that this: the extra related your message is to the donor, the extra doubtless they’re to in the end take motion.
6) Hyperlink to your matching items web page for extra info.
Your devoted match web page is certainly one of your most important belongings in terms of educating and selling matching items. Offering a direct hyperlink to this useful resource makes it simpler for donors to seek out the knowledge they want and full their match requests with ease.
💡 High suggestions:
- Embody a clear call-to-action (CTA) linking to your matching items web page.
- Be sure that the touchdown web page is mobile-friendly and straightforward to navigate.
- Use instruments like Double the Donation’s search widget to simplify employer lookup.
If a donor must seek for their employer, entry matching present varieties, or study extra about eligibility, your web site needs to be the go-to useful resource. Be sure that it’s straightforward for them to seek out the correct info!
7) Encourage two-way communication.
Matching present emails shouldn’t be one-sided. In actual fact, giving donors a technique to ask questions, present standing updates, or search help will increase follow-through charges immensely. By fostering two-way communication, you make donors really feel supported and remove obstacles that may stop them from submitting a match request.
💡 High suggestions:
- Embody a contact particular person’s identify and e-mail so donors know the place to succeed in out.
- Use a pleasant, conversational tone that invitations questions.
- Ask donors to take a easy motion (like clicking an embedded button) when their matching present request is full.
By offering direct assist and inspiring donors to maintain your workforce up to the mark, you encourage extra donors to finish the matching present course of and maximize their influence.
8) Implement a number of follow-ups.
Some of the efficient methods to enhance matching present income is by sending a number of follow-up emails. A well-timed sequence of reminders can considerably increase the variety of accomplished matches, guaranteeing extra funds go towards your mission.
In actual fact, our analysis reveals that sending only one matching present follow-up e-mail results in 31% of eligible donations being submitted for matching. Nonetheless, nonprofits that implement further follow-ups see a dramatic enhance in participation. Whereas a second follow-up e-mail will increase the variety of matches by a whopping 45%, a 3rd reminder boosts submissions by a further 9%—bringing the entire share of eligible items submitted to 54%.
💡 High suggestions: For the very best outcomes, make sure to area out your reminders strategically in order to not overwhelm the donor. Right here’s an instance cadence you may contemplate:
- First follow-up: Inside 0-24 hours of the donation.
- Second follow-up: 3-7 days later, for individuals who haven’t taken motion.
- Third follow-up: One month later, for individuals who haven’t taken motion.
- Ultimate follow-up: Close to the employer’s submission deadline or on the finish of the 12 months.
By sending a sequence of well-timed reminders, you may seize extra company {dollars}, maximize donor influence, and increase fundraising income in your group.
Monitoring Matching Reward E-mail Efficiency
Understanding how donors work together together with your matching present emails is the important thing to optimizing your fundraising technique. With Double the Donation’s e-mail monitoring capabilities, nonprofits can acquire useful insights into donor habits, tailor their outreach efforts, and higher predict incoming income from matching items.
Let’s take a better look.
1. Acquire Perception into the Matching Reward Course of
Double the Donation tracks click on exercise inside matching present emails, displaying how donors interact with the content material. By monitoring which donors click on on employer search hyperlinks or matching present submission portals, nonprofits can measure curiosity and establish potential bottlenecks within the course of.
✅ Why It Issues: Monitoring clicks helps nonprofits see how effectively their emails are driving donor motion and the place changes could also be wanted to enhance outcomes.
2. Tailor Comply with-Ups for Most Impression
Not each donor will full a match request instantly, however with efficiency monitoring, nonprofits can ship focused follow-ups to those that might have an additional nudge.
For instance:
- If a donor initially clicked however didn’t submit a match request, they could want an additional reminder or further steering.
- If a donor hasn’t clicked in any respect, a distinct method—akin to emphasizing influence or simplifying directions—could also be simpler.
✅ Why It Issues: By utilizing this knowledge to personalize follow-up emails and unstick matching items, nonprofits can enhance the variety of accomplished requests and maximize their fundraising potential.
3. Forecast Incoming Matching Reward Income
Matching present funds can take time to course of, however with e-mail engagement monitoring, nonprofits can estimate how a lot income is within the pipeline. Click on and submission knowledge permit organizations to foretell what number of donors are more likely to full the matching present course of, offering a clearer image of anticipated funding.
✅ Why It Issues: Extra correct forecasting helps with price range planning, marketing campaign technique, and objective setting, guaranteeing organizations can higher allocate sources.
Bonus: Customizable Matching Reward E-mail Templates
Able to get began? Kick off your matching present e-mail efforts with our pre-written outreach templates right here:
Template 1: Matching Reward E-mail for Recognized Firm/Eligibility
Topic Line: Your Current Reward Qualifies for a Match!
Expensive [Donor],
Thanks in your beneficiant donation of $[Donation] to [Nonprofit]! Your assist helps us make an enduring influence, and now you could have the chance to double your influence at no additional value to you.
We’ve recognized that [Company] gives an identical present program, which implies your donation could also be eligible for a match! Submitting an identical present request is straightforward and might double—and even triple—the assist you present to our mission.
Right here’s the best way to get your present matched:
- Click on the hyperlink under to entry your organization’s matching present portal.
- Comply with the directions to submit your match request.
- Your employer will course of the match, doubling your influence!
👉 [Submit Your Matching Gift Request]
Many firms have submission deadlines, so don’t miss this chance to maximise your present. When you’ve got any questions, we’re comfortable to assist!
Thanks in your continued assist!
Finest,
[Name]
[Organization]
[Contact Information]
Template 2: Matching Reward E-mail for Unknown Employer Eligibility
Topic Line: Might Your Reward Be Matched? Discover Out Now!
Expensive [Donor],
Thanks in your beneficiant donation of $[Donation] to [Nonprofit]! Your assist is invaluable, and also you may be capable to double and even triple your influence by a company matching present program.
Many firms match donations made by their workers, however we don’t but have your employer’s particulars on file. Would you’re taking a second to examine if your organization gives an identical present program?
It’s fast and simple! Simply click on the hyperlink under, seek for your employer, and comply with the directions to submit an identical present request if accessible.
👉 [Check Your Employer’s Matching Gift Program]
Your donation may go twice as far in supporting our mission—all at no further value to you. Many employers have deadlines for match requests, so make sure to examine your eligibility right now!
Thanks once more in your generosity and dedication to our trigger. When you’ve got any questions, be happy to succeed in out!
Finest,
[Name]
[Organization]
[Contact Information]
Wrapping Up & Further Sources
A well-executed matching present e-mail technique can unlock vital further funding in your nonprofit whereas strengthening donor relationships. By specializing in timing, personalization, and readability, you may guarantee your emails are each efficient and fascinating, in the end driving actual outcomes.
Now that you’ve got the instruments to create compelling matching present emails, it’s time to place them into motion. Begin optimizing your communications right now, and watch as extra donors benefit from their employer’s matching present packages—resulting in higher influence in your trigger!
Eager about studying extra about matching present communications and past? Try these further really helpful sources: