I spent 30 days analyzing Alex Hormozi’s recommendation on branding. Right here’s my takeaway.
Why does one plain T-shirt promote for $100 whereas one other struggles to maneuver at $10?
This query has annoyed entrepreneurs for many years.
The reply? Branding.
Alex Hormozi has constructed a $100M empire, and I take pleasure in studying his books. So I studied his recommendation on branding for the final 30 days. His recommendation is straightforward. It’s actionable.
However most significantly, it really works.
In 2025, consideration spans are shrinking. Competitors is in all places. Hormozi’s strategy cuts by means of the noise.
That is what I realized.
When most individuals take into consideration branding, they think about logos, colours, and catchy slogans. I’ve labored with sufficient companies to know this: these issues don’t make a model.
Hormozi calls out this false impression bluntly. Branding isn’t about how your corporation seems — it’s about what your corporation means to your clients.
Right here’s how he defines branding:
“Branding is the deliberate pairing of your product with issues…