Why Lululemon is seeing extra ‘modest’ progress within the U.S.


Lululemon This autumn earnings

On Thursday after markets closed, Lululemon reported fourth-quarter web earnings of $748.4 million, up from $669.5 million in the identical interval a 12 months earlier. (All figures in U.S. {dollars}.)

The corporate says the earnings amounted to $6.14 per diluted share, up from $5.29 per diluted share within the fourth quarter of 2023. 

Web income was $3.61 billion for the quarter ended Feb. 2 in comparison with $3.21 billion a 12 months earlier. 

The reported earnings and income beat the fourth-quarter steerage Lululemon launched in January.

It beforehand mentioned it anticipated diluted earnings per share to be between $5.81 and $5.85 and for revenues to be as excessive as $3.58 billion. 

How Lululemon is striving to draw prospects

McDonald mentioned the corporate is constant to enhance the model’s “newness”—a key means to attract in prospects by making merchandise and kinds seem recent. 

Methods to spice up newness embrace new colors, prints, patterns and silhouettes, in addition to partnerships with celebrities and different manufacturers. 

On the decision, McDonald highlighted some new choices this 12 months, together with the Glow Up exercise gear line that he mentioned affords a “clean and sculpted match,” in addition to Day Drift informal trousers which have “superior consolation and flexibility” and will turn into a brand new core franchise. 

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