Why Most MVPs Fail (and Tips on how to Repair Yours with a MAC) | by Jano le Roux | The Startup | Jan, 2025


MVPs are wrecking too many startups.

Business man folding his arms looking frustrated with a loose tie.
Illustration by geralt

MVPs seem to be the proper launchpad.

Easy. Fast. Buzz-worthy.

However they miss a crucial level.

Most MVPs by no means show that folks can pay.

They appeal to customers, spark chatter, and gas hope. However they not often convert curiosity into revenue.

Look, I get it. The MVP buzz is difficult to withstand. Everybody desires to be the following large factor on Product Hunt.

Don’t get me incorrect. Sooner or later, you will want an MVP. However it’s not the perfect first step.

That’s the place a MAC (Minimal Automated Idea) is available in.

  • It skips self-importance metrics.
  • It calls for income from day one.
  • And it automates proof of actual demand.

Let’s dive into why MVPs fail — and the way a MAC can construct a stronger, scalable basis.

1. MVPs sometimes don’t power clients to pay

The normal MVP (Minimal Viable Product) mannequin was designed to prioritize studying. The thought? Construct a fundamental model of your product…

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