Earlier this 12 months, we requested 6,000 JustGiving fundraisers which exercise they like when elevating cash for charity.
Over half mentioned sporting occasions!
However profitable occasion fundraising might be arduous. Every year, many charities battle to transform supporters into fundraisers, preserve individuals engaged, and hit their targets.
And in the event you work in Occasions or Fundraising, the stakes are excessive. With out partaking campaigns or programmes, supporters can lose curiosity or discover a totally different charity to help.
Nevertheless…
- Operating occasions like marathons are the most well-liked private problem occasions.
- Operating is without doubt one of the fundraising areas on JustGiving (it grew 50% in 2023!).
- And extra individuals than ever are creating JustGiving pages.
Which suggests the help is on the market – you simply need to discover ways to faucet into it.
4 steps to get your charity concerned in working occasions
It’s clear: working occasions are the perfect alternative for charities to lift extra in 2025.
Listed below are our prime 5 suggestions for partaking a wider viewers, constructing a much bigger group, and elevating extra money to your trigger with working occasions.
1. Select the precise occasion
Does your charity’s group embody individuals who wish to get energetic, or worth well being and wellness?
Asking them to affix a working occasion to lift cash for you is a good way to attach with them and align your trigger with their pursuits! A few of the hottest decisions embody 5Ks, marathons, and the rising ultramarathon scene.
2. Set clear objectives
What would you like your supporters that can assist you obtain with their fundraising? Don’t be afraid to get particular.
Throughout your planning, outline and talk clear fundraising targets to your supporters. Particular objectives and milestones inspire individuals to lift extra money, plus present an enormous sense of feat once they hit them!
3. Use an occasion supplier
Make your work life simpler. Occasion suppliers like our companions at Threshold Sports activities host an array of thrilling public occasions. Which means they do all of the difficult logistical work (together with recruiting members for you)!
4. Give individuals easy instruments
Making it straightforward makes the distinction. Give your fundraisers entry to easy fundraising instruments, they usually’ll be extra probably to make use of them (in flip, elevating extra money).
Learn on for an instance of how Macmillan raised £35,000 within the UK’s largest 24-hour path race.
How Macmillan Most cancers Assist raised £35,000 within the UK’s largest 24-hour path race
Macmillan Most cancers Assist leveraged the ability of working occasions and noticed a median of £775 raised per JustGiving web page.
How’d they do it?
Right here’s the place we faucet into the No. 3 step listed above: utilizing an occasion companion!
Macmillan participated in these two occasions:
- Threshold Path Collection: 50km and 100km ultramarathons that permit fundraisers of all ability ranges push their limits. This occasion raised greater than half 1,000,000 kilos for collaborating charities in 2023!
- Endure24: the UK’s largest 24-hour path race for the final word check of endurance. This race boasts a median of as much as £775 raised per fundraising web page.
Threshold Sports activities placed on these two occasions, which helped Macmillan increase cash as a part of their occasion fundraising technique. Plus, Threshold occasions increase £2 million+ total for charities annually, and the Threshold crew additionally recruit 85% of the members!
“The suggestions obtained from supporters participating in these occasions is all the time implausible. From help provided on the level of registration, proper as much as occasion day itself – our supporters are all the time glad with their occasions expertise.”
Macmillan Most cancers Assist
Operating occasion fundraising could possibly be a key a part of your 2025 occasion fundraising technique.
Threshold Sports activities is right here to assist your charity increase extra money and develop your model with minimal danger and most help. With a Gold Package deal, it’s straightforward so that you can decide an occasion, and your supporters will love how easy and rewarding it’s to enroll, race, and fundraise utilizing JustGiving.
Be a part of the motion and be one in every of eight featured charities. Let’s make 2025 your finest fundraising 12 months but.
Get a spot to your charity
Charities that increase cash in Threshold Sports activities occasions quadruple their ROI (on common). Take a look at Threshold Sports activities’ Gold Charity spots however be fast – spots are restricted!
“The packages work effectively for us as a result of they provide little potential loss by way of committing to buying locations, however plenty of potential for achieve with the best way further locations might be bought on a place-by-place foundation.”
MACMILLAN CANCER SUPPORT