Bear in mind the final time you manually despatched 300 “customized” emails? Possibly you haven’t accomplished a tedious job to that extent, however all of us have duties we might not notice may be automated.
When you’re nonetheless working advertising campaigns by hand, you’re working tougher than these massive corporations that appear to have their advertising plans perfected.
Advertising automation works for you 24/7 to attach your emails, unsolicited mail, social media, appeals and extra into one seamless marketing campaign whilst you give attention to extra vital duties.
Why advertising automation?
Positive, you’ve heard that advertising automation will prevent time, power and sources, which could appear too good to be true. However right here’s the true deal: whereas engaged on different duties or just off the clock, automation is nurturing leads and analyzing knowledge.
Right here’s what it does:
- Turns mind-numbing repetitive duties into automated workflows.
- Personalizes communication with out you having to recollect each element.
- Boosts retention and acquisition charges by delivering the fitting message to the fitting particular person on the proper time.
Advertising automation options that make it occur
Drip campaigns: Nurture leads with completely timed content material that retains your viewers engaged with out being annoying.
Junk mail: Sure, snail mail may be automated too! Combine bodily mailings along with your digital technique and observe these QR code scans and every scanner’s path after that touchpoint. Automate your unsolicited mail with Firespring.
Social media scheduling: As a result of no person needs to be setting reminders to submit at these random instances throughout the day (and even exterior working hours).
Automated workflows: Set off particular actions primarily based on buyer habits, like sending a “We miss you!” e mail when somebody hasn’t visited shortly.
Analytics and reporting: Remodel mountains of knowledge into actionable insights.
Selecting the best advertising automation software could make a distinction within the outcomes that you simply get. You may select specialised instruments for particular actions or go for an all-in-one resolution that handles emails to touchdown pages in a single marketing campaign.
Getting began with advertising automation
First issues first, know what you wish to obtain. Possibly you wish to increase donor retention by 20% or enhance on-line gross sales. No matter it’s, get particular.
Then, it’s platform purchasing time. Do your analysis, check drive totally different platforms and ask the questions that establish the strengths and weaknesses of every.
Feeling caught?
Studying a brand new platform comes with its challenges. Whether or not you want a serving to hand or a full-service resolution, Firespring’s bought your again.
Able to cease doing issues the arduous approach? Let’s chat about how we may help you shift into autopilot whilst you give attention to what issues.